Gimmicks
Sometimes, even the best words are not enough.

Formula are specialists at producing gimmicks that cannot be described with fixed terms. It is that little thing that gives the idea additional zest and which creates that degree of involvement that is the purpose of the campaign.
The solution is usually a result of the creative process in marketing or at an advertising agency, and Formula usually comes in during the idea phase and contributes with good advice and ideas - right until the production is complete.
We have produced a wide selection of various gimmicks throughout the years. For example:
- Gimmick books for breakfast cereal packages
- Cross folders with scratch colour
- Crackers
- Folders with static foil
- Letters with moisture gumming and plastic cards
- Displays
- Boxes
- and lots of other gimmicks
If you need inspiration, pay us a visit.

